Now that you’ve learned where to look for customer data, thought about how to put that data in context, and ensured that your data is set up for comparison and visualization, let’s explore an actionable analysis of all that data—the customer journey map. What is a Customer Journey Map? A customer journey map plots the […]
Today we continue our Customer Analytics discussion with a quick checklist for your customer data analysis. Three Steps to Customer Data Analysis 1. Identify the Key Performance Indicators (KPIs) that you will track and make sure you are capturing the relevant data. This step is a combination of the knowledge from Parts I and II […]
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