PetFoodDirect.com, a leading online pet supply retailer announced an immediate 18.2% increase in conversion rates since deployment of Thanx Media’s Endeca On-Demand offering. The decision to upgrade to the best-of-breed search and navigation platform offered by Thanx Media was integral to PetFoodDirect.com’s competitive strategy. According to PetFoodDirect’s Director of Business Development Jay Pusey, Endeca On-Demand eclipsed the competitive product they were using in that it “came at the right price and with the right service offering. Further, it allowed a logical way to get competitive e-commerce features in the short term, while having a longer term product road map for developing our websites.”

Matt Swan, Ecommerce Manager at PetFoodDirect.com elaborated on what he described as a “huge jump in search functionality and merchandising features” that Endeca On-Demand Express offered, “…enabling our customers to drill down by categories” while browsing specialty features and using features such as aggregated records, which allows customers to view products in multiple sizes and add directly to their carts. In addition to an impressive jump in conversion rates, PetFoodDirect.com’s new search and merchandising features have their items per cart figures jumping by 9.6%, and have increased orders per session by 12.25%. Said Jay Pusey, “Not only are we happy with the results, but the process of implementation and the subsequent service offered by Thanx Media has been outstanding. We were impressed with the Professional Services Team’s knowledge of Endeca and their ability to configure it to our needs. With their prompt response to our requests, they made themselves available to us.”

In April 2009, Thanx Media rolled out the Endeca On-Demand Express offering to rival the implementation speed of other mid-market solutions with half the features. It provides Endeca On-Demand’s Guided Navigation and search capabilities in a quick out-of-the-box format to get mid-level merchandisers the best possible user experience for their customers. Thanx Media implements, maintains and hosts the entire Endeca On-Demand platform. Explained Paul Matker, CEO of Thanx Media: “The robust and comprehensive Endeca platform is shaking up the industry with its proven impact, breadth of features, and rich tools. With our Endeca On-Demand offering, we’ve enabled our mid-sized customers to access this high end technology to impact their business quickly without the tax on budget or resources.”

Thanx Media extends an invitation to retailers to receive a free assessment in order to determine which solutions and tools would make the greatest impact on conversion rates and average order values. Contact sales@thanxmedia.com to schedule your free assessment.

About Thanx Media
Thanx Media is an enterprise solutions company that provides integrated solutions for online retailers and online media companies. Founded in 2005 by sales and technology pioneers, Thanx Media offers market-leading solutions that extend the capabilities of e-commerce systems. With the Deliver Commerce Framework, identifying business pains and recommending the appropriate solutions continue to fuel Thanx Media’s growth. These solutions are proven to improve conversion rates, increase revenue per order and boost customer retention. We deliver the unexpected with best-of-breed products, industry best practices and our focused attention to our clients’ business needs. Learn more at: http://txmedia.wpengine.com

About PetFoodDirect.com
PetFoodDirect, Inc. is the leading direct response and pure play e-retailer for pet food on the Internet while also selling supplies, medicine, treats, toys and accessories. Pet owners can find the largest & most extensive selection of pet food and other pet products all conveniently delivered directly to your door via the company’s websites or call center at 1-877-PET-FOOD.