Thanx Media, a provider of best-of-breed solutions, announced today that Tonnocover.com, the internet’s largest carrier of Tonneau truck bed covers, has selected and deployed Thanx Media’s Endeca On-Demand site search, navigation and merchandising solution. The move is part of a larger initiative by Tonnocover.com to improve the customer experience while boosting conversion rates and average order value (AOV) on its web storefront. Thanx Media developed and is hosting the new site search solution, which went live December of 2009. According to Tonnocover.com, the new capabilities have won quick praise from new and existing customers, alike, and have delivered a sizable increase in AOV.

Tonnocover.com’s eCommerce team selected Thanx Media following the success of a similar joint project on the company’s parent site, RealTruck.com, and cited the company’s deep experience with Endeca and rapid implementation time as key factors in the decision.

“Thanx Media introduced a unique way to take advantage of proven, high-end search technology in a cost and resource-effective way. And they brought a refreshingly honest approach to the entire engagement, living up to even the highest of expectations and delivering as promised” said Jeff Vanlaningham, president of RealTruck. “Their expertise and the Endeca technology have helped unlock the wealth of product information we have on site, and dramatically improved our customer experience – results that have quickly boosted new orders and lowered abandonment.”

Thanx Media’s Endeca On-Demand solution, which is a hosted, cost-effective version of the Endeca Commerce Suite popularized on more than 40 of the top 100 online retail sites, replaced Tonnocover.com’s home-grown, onsite search engine. Thanx Media customized the solution to best capitalize on Tonnocover.com’s data, which encompasses 40 brands of pick-up truck covers.

“When we started working with Tonnocover.com they were looking for a solution that could handle their needs better than their home grown solution, while still leveraging the skills and strength of their IT and marketing teams,” said Paul Matker, CEO of Thanx Media. “Our goal was simple: rapidly deliver a solution that would take advantage of their unique data and meet the specific purchasing goals of their customers, at a price point that wouldn’t break the bank.”

About Tonnocover.com:
Tonnocover.com is your truck accessory headquarters. We carry the largest selection of Tonneau Truck Bed Covers on the internet. Tonnocover.com offers hard covers, soft covers, retracting covers, roll-up covers, hinging covers, folding covers, soft topper canopy covers, snap covers and snapless covers. Each Tonneau bed cover we offer has a unique advantage for our customers. We offer pickup truck bed covers for GMC, Chevrolet, Dodge, Ford, Nissan, Honda, Toyota, Mitsubishi, Mazda and Isuzu pickup trucks. Featuring over 40 brands of pickup covers including ACI Access, Advantage Truck Accessories, Bak Flip, Bestop Supertop, Bullett, Extang, Fold-a-Cover, JackRabbit, Kwik Draw, LiteRider, Lorado, Lund Genesis, Pace-Edwards, RealTruck, Reds Beds, RollBak, Roll N Lock, Sport Tonneau Masters, Top Dawg, Torza Top, Truck Tec, TruXedo, TruXport, Vanish and Under Cover. TonnoCover.Com specializes in truck covers but also offers a full complement of Truck Parts, SUV Parts and Automobile Parts as well as Performance and Specialty Accessories.